简约形式在广告设计中的体现-设计艺术学专业论文.docxVIP

沈阳理工大学硕士学位论文 沈阳理工大学硕士学位论文 Abstract For the fast-paced modern life and the fierce competition, the multi-channel and multi-complex information not only has to be condensed into simple and easy forms in poster design to let the hurry modern people stop ,stare and generate interest in watching the Impressed. While, the design work itself but also would be rich in artistic, philosophical and cultural background, which would led to the audiences visual and emotional resonance, and let the audience accept and agree with ultimately. Today, we have entered the information age and faced to all kinds of information with the rapid development of communication technologies in the process, the visual communication design as a way to convey important information has got unprecedented attention and development. Poster as an important form of Visual Communication Design, its basic and the most important function and the ultimate goal is to impart information through the visual. Poster as an important form of visual communication, and have a certain distinction with other mediums, it belongs to an instant art. As an important mass media, it is based on the movement of consumers as the main object. in todays society with fast life rhythm and highly competitive, people often come into posters when sitting in transport or walking in the road quickly, so that we have to let consumers can see and remember the content of posters to convey in a very short period of time. At the same time, there is too much media advertising, and people almost siege at the ads every day. lot contents and complicated screens will cause their visual fatigue, therefore, posters as a purely visual medium, how can we attracted the consumers attention, and let them accept it happily, and transformed information to consumers rapidly, simple expedient has become the key to success for a poster design work. In that case, to make posters to convey information quickly and efficiently, get a strong visual impression at