建筑装饰“微企”竞争力分析-工商管理专业论文.docxVIP

重庆 重庆工商大学工商管理硕士(MBA)研究生学位论文 II II Abstract Micro-enterprise is a new term, but it has long been an objective existence, architectural decoration micro-enterprise is an important part of the market economy in China, plays a huge role in the countrys economic development process. In the long term, building decoration micro-enterprises will be the most important part of the source of the vitality of Chinas economic growth. Architectural decoration micro-enterprise Every year for the development of the national economy and provides employment played a very important role, play a huge role, especially to solve the employment problem in the low-level staff, but also made a great contribution. In this paper, through the study of the theory of the existing competitiveness of enterprises, competitiveness of the existing building decoration micro-enterprise conducted a comprehensive analysis, elaborated on the micro-enterprises competitiveness of the existing building decoration, facing its market prospects. On this basis, the basic model of the architectural decoration micro-enterprise competitiveness. From the build the core competitiveness of enterprises, to develop a viable business strategy, to strengthen the ability of technological innovation, control prices and costs, market segments, competitive differentiation, improve service quality, increase enterprise extension services, integrated pluralistic development direction, the establishment of an e-commerce platform, build new channels of competition, to strengthen the corporate culture and brand building, to expand and control the financing channels, government-led to optimize external environment , led by the government or corporate development of industrial clusters, the establishment of good material supply mechanism, good labor supply, the establishment of good customer relations, a dozen elaborate enhance the architectural decoration means of micro-enterprises competitiveness and countermeasures. (Typical archite