江苏巨龙水泥集团有限公司营销渠道研究-工商管理专业论文.docxVIP

硕士论文 硕士论文 江苏巨龙水泥集团有限公司营销渠道研究 Abstract Jiangsu Ju Long Cement Group Co．，LTD is a Iarge cement manufacturer,facing changes from both insides and outsides．It has to redesign its strategy because of the intense of competition，And with the scramble of the resources of market，the control of distribution has become more and more important to manufactures．It is importam decision to manufacturers how to establish marketing channel and manage it． The thesis is a discussion on marketing channel strategy advantage，basing on Marketing Channel theory and the enterprise reality．Firstly,the author introduces the evolution of Ju Long’S marketing channel，analyzes the physical environment of market and industry,including introduction of the internal environment of the enterprise for readers’understanding of background of marketing channel strategy．Secondly,the author makes a careful analysis and study Oil the problems of distribution within building ceramics industry．Thirdly,the author theoretically and practically analyzes the control， management and maintenance of channels of distribution，studies systematically the approach of establishing marketing channel strategy．Finally，the author emphasizes that all enterprise should seek long term cooperation with members of marketing channel and integrate marketing channel to keep a sustainable marketing channel advantage through study on relationship marketing channel theory,discusses the approach establishing relationship marketing channel． Key words：Cement；Marketing，Channel，Strategy ¨ Y Y 62503 9 声明 本学位论文是我在导师的指导下取得的研究成果，尽我所知，在 本学位论文中，除了加以标注和致谢的部分外，不包含其他人已经发 表或公布过的研究成果，也不包含我为获得任何教育机构的学位或学 历而使用过的材料。与我一同工作的同事对本学位论文做出的贡献均 已在论文中作了明确的说明。 研究生签名： ≥∞≯年《具，t B 学位论文使用授权声明 南京理工大学有权保存本学位论文的电子和纸质文档。可以借阅 或上网公布本学位论文的全部或部分内容，可以向有关部门或机构送 交并授权其保存、借阅或上网公布本学位论文的全部或部分内容。对 于保密论文，按保密的有关规定和程序处理。 研究生签名： 妇归6只，fB 硕士论文 硕士论文 江苏巨龙水泥集团有限公司营销渠道研究 引 言 随着市场经济体制改革的不断深入，计划经济时期商品营销渠道