原创力文档- 1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
- 2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
查看更多
International
Marketplaces
Douglas McCallum
Senior Vice President, Marketplaces Europe
February 10, 2011
98
This is an
extraordinary time
for eBay.
99
International: Large growth opportunity
eBay non-vehicle GMV eCommerce aggregate growth
(2010) opportunity, 2011 – 2015 (Est.)
190% Larger
$270B
38%
62%
$95B
US International
International US
Source: Forrester and Euromonitor; excluding travel
10
0
Increased customer focus by categories
Passionate about shopping
in their category
Fashion Electronics Many shared requirements
such as easy finding
trusted shopping experience
Some category-specific
needs, such as visual
browsing size filters in
Home
fashion
10
1
eBay strategy is working in the UK
Imp
文档评论（0）