借由顾客忠诚资料.pdfVIP

中國文化大學商學院國際企業管理學系 碩士論文 Master program, Department of International Business Administration College of Business Chinese Culture University Master Thesis 藉由顧客忠誠度獲取持續性競爭優勢行銷組合策略及: 企業社會責任觀點 Obtaining Sustainable Competitive Advantage from Customer Loyalty: A Perspective of Marketing-Mix Strategy and Corporate Social Responsibility 指導教授張琦雅: Ad