基于游客满意度的井冈山风景区旅游营销研究-旅游管理专业论文.docxVIP

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2019-03-28 发布于上海
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基于游客满意度的井冈山风景区旅游营销研究-旅游管理专业论文.docx

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万方数据万方数据目录 1 绪论 ···························································································································· 2 1.1 研究背景与意义······························································································ 2 1.1.1 研究背景······························································································· 2 1.1.2 研究意义······························································································· 2 1.2 国内外相关研究综述······················································································ 2 1.2.1 游客满意度研究综述 ··········································································· 2 1.2.2 景区营销研究综述··············································································· 2 1.2.3 红色旅游研究综述··············································································· 2 1.2.4 国内外相关研究评述 ··········································································· 2 2 井冈山风景区概况 ···································································································· 2 2.1 井冈山自然环境特征······················································································ 2 2.2 井冈山历史文化······························································································ 2 2.3 井冈山风景区概况·························································································· 2 3 井冈山风景区现实游客满意度调查 ········································································· 2 3.1 游客满意度的概念与测量方法 ······································································ 2 3.2 问卷设计 ········································································································· 2 3.3 问卷调查 ········································································································· 2 3.4 结果与解释 ····································································································· 2 3.4.1 样本结构························