海南热带农产品绿色营销策略研究-工商管理专业论文.docxVIP

广西大掌工商管理硕士掌位论文 广西大掌工商管理硕士掌位论文 海南热带农产品绿色营硝策略研究 STRATEG I C RESEARCH ON GREEN MARKET l NG 0F TROP l CAL AGR I CULTURAL PRODUCTS I N HA I NAN ABSTRACT Hainan Island has a good reputation of great natural greenhouse and is only one tropic province in china．Agricultural production can be carried through all the year round，tropic high-effect agriculture has been developed and be,come an advantaged industry based on the climate background．It is entironment that maxilIlal superiority and the real trump card of Hainan,value of entironment is huge and difficult to measure．To SOme extent,agricultural product is a sort of biology product that tight connects and depends on entironment,which is provided with actualizing realism inevitability of green marketing．Entironment of Hainan is kept all right and less industry pollution that have developed natural and realistic conditions on green tropical agricultural products． This thesis discusses basic theory on green marketing of agricultural product and emphatically analyses the actuality of tropical agriculture development of Hainan and green marketing of tropical agricultural product．According to the representative case analysis，the article puts forward strategies and advices about green marketing of tropical agricuhural product in Hainan． This thesis draws a conclusion that green tropical agricultural product marketing is different from traditional marketing,which has the green characteristic of full marketing process．21“century is an age of green delicatessen industry rapid developing,sustainable development of tropical agricultural products in Hainan that must acclimate the tidal current, and catch hold of the opportunity,and actualize green marketing．Only this,marketing space of tropical agricultural product in Hainan can be availahly developed and promoted circulation, and advanced whole economic benefit of tropical agriculture in Hainan． KEY WORDS：Hainan Tropical Agricultural Products Green Marketing Strategic Research Ⅱ 广西