关于“潮汕地区传统民艺”出版传播的设计探索-艺术设计专业论文.docxVIP

汕头大学 汕头大学专业硕士学位论文 关于“潮汕地区传统民艺”出版传播的设计探索 万方数据 万方数据 摘 要 潮汕地区的传统民间工艺有着悠久的历史、多样的形式和丰富的表现内容， 精、巧、雅是其鲜明的艺术特征，它不仅是潮汕人民集体智慧创造和积累的成果， 更是中国传统文化浓缩的精华。如今，这朵瑰丽的山野之花在传播方面遭遇困难 之际，如何在非物质文化遗产的保护前提之下，用出版传播的方式对其进行再保 护与再传承是本课题研究的重点。 本文从潮汕地区传统民间工艺的生存现状为切入点，分析和调研关于“潮汕 地区传统民艺”的现有出版物，归纳影响其发展的不利因素和存在的不足之处， 再结合日本和台湾地区利用出版传播将传统文化最大资源化的案例，提出可行性 的改进对策，并运用于我的设计探索，完成传统文化资源从共享—影响—互动的 全过程，说明出版传播对于文化传承的重要性；让更多的人了解潮汕地区的传统 民间工艺，增加大家对于传统民艺的兴趣，激发传统文化发展的活力，让潮汕地 区优秀的民艺瑰宝得以发扬光大。出版传播对于潮汕地区传统民艺的传承有着极 其重要的现实意义。 关键词：潮汕地区；传统民艺；出版传播；理性分析；互动性 I Abstract The traditional folk crafts in Chaoshan Region have a long history, abundant forms and diverse performances with three distinctive features including of “pure, smart and elegant”. It is not only an achievement for the accumulation in collective wisdoms of the Chaoshan People, but also the essence of Chinese traditional culture. Now the flowers of the traditional folk crafts in Chaoshan Region are suffering with withering due to the dilemma in the spread in Chaoshan Region, how to protect of the intangible cultural heritage is extremely urgent. Therefore we choose the approach of Press and Public Communication as our main content to protect and inherit of the traditional folk crafts in Chaoshan Area. In this article, through to the research of the survival present situation and publications relative to the traditional folk crafts in the Chaoshan Area, based on the Press and Public Communication, we analyze the characteristics of it and then find the adverse factors which affect the development of them, furthermore we also prospect the development trend in the future; and then by the analysis of the defects about corresponding to the traditional folk art, coupling with that outstanding case about the maximum utilization of improvement countermeasures in Japan and Taiwan regions, we summarize the condition and raise our countermeasures and then trigger my ideas of to protect of the cultural heritage, which will be applied to in my next practical work. Our main purpo