汉英化妆品广告的元话语对比研究-外国语言学及应用语言学专业论文.docxVIP

AbstractSince Abstract Since Harris put forward metadiscourse in 1 959，scholars have conducted many theoretical and empirical researches．Theoretical studies are mainly on the definition， functions and categorization of metadiscourse，while empirical studies are mainly on academic writings．In recent years，empirical studies of metasdiscourse diverted to multi-domains，such aS news，advertisements，editorial and speeches．As a special kind of advertising discourse，cosmetic advertisements have attracted much attention from many researchers who have approached the issue from various perspectives． Few of the researchers，however，have conducted researches on the metadiscoure of cosmetic advertisements，let alone a comparative study on metadiscourse of Chinese and English cosmetic advertisements．Therefore，the present study tries to design a comparative analysis of the metadiscourse in Chinese and English cosmetic advertisements． This thesis analyzes 60 cosmetic advertisements including 30 Chinese ones and 30 English ones．All the Chinese cosmetic advertisements are randomly chosen from Vogue，Cosmopolitan， Bazaar and Rui Li．Most of the English cosmetic advertisements are downloaded from the official websites of cosmetics．Two of them are chosen from Vogue in English version．BaSed on Hyland’S(2005)definition of metadiscourse and her Interpersonal Model，the current study tries to examine the application of metadiscourse devices including ten subcategories in both Chinese and English cosmetic advertisements and reveal the similarities and differences of the employment on metadiscourse．Furthermore，the study also explores the possible reasons attributable to the similarities and differences of the employment on metadiscourse between Chinese and English cosmetic advertisements．Statistical results revealing the similarities of the employment of metadiscourse devices are as the followings：(1)The total number of interactional resources is predominant over interactive resources both