海尔公司客户关系管理研究-工商管理专业论文.docxVIP

A b A b s t r a c t B y w ritin g th is art ic le ， w e c an te st th e an th o r ’5 a c h ie v e m e n t d u rin g th e th e P a st tw o y e a r s ’le am in g in th e S o u th w e st U n iv e rsity o f F in an c e a n d E c o n o m y M B A A d m in istratio n ， W llat ’5 m o re im P o rtan t 15 th at th ro u g h th e th e sis w ritin g an d an sw e rin g P ro c e s s ， th e au th o r c an u n d e rsta n d an d m a ste r th e th e o re tic al kn o w le d g e an d u se th e m P ra c tic a lly in w ork s in the future. T h e su bject o f this art icle 15 ”H aier C u stom er R e lat io n sh iP M an a g e m e n t，，， b se d o n th e H a ie r G ro uP ，5 o w n e h ar a c te ristic s ， an d c o m b in e d w ith th e im P le m e n tat io n o f c u sto m e r re latio n sh iP m an a g em e n t an d its th e o re tic a l a n a ly sis a n d r e se ar c h ， th e P ap er h as th e follow in g leam in g objectiv es: F irstly ，to u n d erstan d an d m a ste r th e C R M c u sto m e r re latio n sh iP m an a g e m e n t sy ste m w h ic h in c lu d e s th e m o d e rn m a rk e tin g th e o ry an d m e th o d ; S e e o n d ly， to u n d e r sta n d an d m a ste r th e m e th o rd o f an a ly s in g c o m P le x c a s e s an d a sy ste m atie ap P ro a e h : T h ird ly， to P u t th e re se ar c h r e su lts in P ra c tic a l w o rk s . T h e P ro c e ss o f w ritin g h a s a lw ay s b a s e d o n th e c o rn b ln atio n o f th e o ry an d P r a cti e e re s e ar ch m eth o d ，thr ou g h a lar g e n u m b er o f int erv iew to th e sta ff o f v ari o u s d eP art m e n ts ，th e an o th e r h a s g o t a g re at d e a l o f v e ry v a lu ab le fir st一h an d in fo rm atio n an d d ata ，a n d th e