跨境B2B电子商务平台作用路径与风险规避.docxVIP

跨境B2B电子商务平台作用路径与风险 规避 王玉嬪赵静涵 天津商业大学经济学院 摘要： 近年來，顺应贸易便利化发展需要，我国跨境B2B电子商务迅速崛起，而跨境 B2B电子商务平台的诞生和发展在其中起到了至关重要的作用。根据服务内容和 特征的不同，跨境B2B电子商务平台可分为信息平台、交易平台、综合服务平台 三类，三类平台均可达到促成交易的功效，只是功能定位、影响方式、作用路径 以及所带来的便利和面临的风险存在不同，如信息平台自由而真实的言论传播 功能，交易平台撮合交易、便捷结算的功能，综合服务平台辅助交易的功能。三 类平台在跨境B2B交易中的作用无法相互替代，是相辅相成的关系，就整个跨 境B2B交易市场而言，三类平台缺一不可。企业在进行跨境B2B交易时，应根据 交易进程的需要，选择最适合自己的平台，进而通过对平台的高效利用，有效 降低平台使用风险，达到提高交易效率、增加交易利润、提升企业贸易能力的目 标。而政府则需要尽快出台相应的政策法规以更好地管控平台界限和维护信息安 全，并对各类平台进行风险分析，出台风险分析报告，供贸易商选择平台的时 候使用。 关键词： 跨境屯子商务;信息平台;交易平台;综合服务平台;风险; 收稿日期：2017-10-05 基金：天津市哲学社会科学规划项目“低碳规制视角下天津市产业国际竞争力分 析” (TJYY16-024);课题负责人:王玉嬪;木文执笔:王玉嬪、赵静涵 Analysis on the Pathway and Risk Avoidance of Cross Border B2B E-commerce Platform Abstract： In recent years, to meet the requirement of trade facilitation, the cross-border B2B e-commerce has been developed rapidly;and the existence and development of cross border B2B e-commerce has played the significant role. According to service contents and characteristies, the e_commerce platforms cam be classified as information platform, trading platform and integrated service platform. On the basis of comparing the modes and pathway of three platforms, the authors analyze the risks in the transaction of B2B E-commerce and put forward countermeasures to avoid the risks. Because of differences in terms of function, these platforms arc not substitutc with each other, but the complcments with each other;and neither of them can be neglected. While involved in cross border e-commerce, the enterprises should choose the most suitable platform according to the trade process to effectively improve efficiency, reduce risk, in crease pro fit, and improve ent erprises，capabi lity for t rade. The government should introducc related policy and rcgulation to better control the platform boundary and guarantee information safety, carry out risk analysis, and provide suppliers with risk analysis report to help them to choose the suitable platform. Keyword： cross border c-commcrcc; infooiation plat