基于地铁内的新媒体艺术设计与应用研究-包装工程.PDF

包 装 工 程 第 40 卷 第 4 期 84 PACKAGING ENGINEERING 2019 年 2 月 基于地铁内的新媒体艺术设计与应用研究 李凌恒 （天津理工大学，天津 300384 ） 摘要： 目的 研究新媒体艺术在地铁里的作用，使新媒体艺术呈现出来的内容更加丰富多样，更好地传 达各种文化信息，使观者更容易接受。方法 分析新媒体艺术的光线、声响、图片、影像等表现方式和 特征，以及不同空间位置采用不同色彩、材质和设计，使新媒体艺术和地铁的空间相结合，使地铁空间 形成相互统一、融合，既协调又丰富多样的艺术作品。 结论 新媒体艺术能加强地铁里的艺术气息和文 化氛围，突显城市形象，打造城市品牌，展示城市风采和地域文化，具有广阔的发展前景。利用新媒体 艺术推广城市文化，对于正在建设和规划的地铁，有一定的借鉴作用。 关键词：地铁；新媒体艺术设计；表现形式 中图分类号：TB472 文献标识码：A 文章编号： 1001-3563(2019)04-0084-04 DOI ：10.19554/j.cnki.1001-3563.2019.04.012 Design and Application of New Media Art in Subway LI Ling-heng (Tianjin University of Technology, Tianjin 300384, China) ABSTRACT: The work aims to study the role of new media art in the subway, make the content of new media art richer and more diverse, better convey various kinds of cultural information and make it easier for viewers to accept. The ex- pression and characteristics of new media art such as light, sound, pictures and images were analyzed and different colors, materials and designs in different spatial positions were adopted to combine the new media art with the subway space and make the subway space form a unified and integrated art work that was both harmonious and rich. New media art can strengthen the artistic and cultural atmosphere in the subway, highlight the city image, create city brand, and display the citys elegant demeanor and regional culture, which has a broad development prospect. The new media art used to promote urban culture has a certain reference for the subway under construction and planning. KEY WORDS: subway; new m