嘉兴速食五谷杂粮包装设计优化研究-农业推广专业论文.docxVIP

上海海 上海海洋大学硕士学位论文 万方数据 万方数据 产品，易于携带、食用方便，在迎合年轻人需求的同时，又能给他们带来健康、 营养。 嘉兴五谷杂粮包装以养生为中心，开拓思路，制作出年轻人群感兴趣的五谷 杂粮速食品，推动嘉兴农产品的经济发展，弘扬嘉兴地方文化特色。 关键词：包装设计，嘉兴五谷杂粮，速食，养生 II Jiaxing fast food grain packaging designoptimization research ABSTRACT With the rapid development of society, peoples rhythm of life has accelerated, students and white-collar young crowd because learning tension or busy dont have time to sit down to eat a meal, they will often choose to eat fast food to solve the food and clothing. In their view, eating fast food is convenient, fast, can save time, and more and more popular, but in these fast food, western fast food accounts for a large proportion, will lead to long-term consumption of dietary structure is not reasonable, nutrition is not balanced, so that fast food is not suitable for Chinese peoples physique. With todays China dietotherapy porridge culture, physical and mental health has become more and more people pay attention to things, young people began to pay attention to nutrition supply of food and the regulation, they look gradually to the grain. Jiaxing is located in the northeast of Zhejiang Province, the Yangtze River Delta in Hangzhou Jiaxing Huzhou plain hinterland, four distinct seasons, moderate temperatures, ample sunshine, abundant rainfall, known as the breadbasket, rich in grain. The nutritional value of cereal grains rich, has the very good health care effect, as early as in ancient Chinese medicine is a valley fill a dirty view. Now the young people lack for grain health value of cognition, and consciousness of packingdesign of this kind of product is weak, the majority of the lack of packaging design and brand identity necessary, packaging design and printing rough, simple, just stay in to meet the functional requirements, consumers enjoy did not meet the level of appearance, it is difficult to to attract the attention of consumers. But grain packaging can not take the local characteristics and ethnic characteristics of perfect fusion a