济南市出境旅游者行为研究-旅游管理专业论文.docxVIP

山东师范大学硕士学位论文STUDY 山东师范大学硕士学位论文 STUDY ON TOURIST BEHAVIoR OF oUTBoUND TRAVEL FoR JINAN ABSTRAcT China’S economy is booing，following the policy is opening to the world constantly and people’S needs are going up．It is against this background that the outbound travel of China rose quietly,and it has been rapidly expanding．As that the study of China outbound travel is becoming the academic focus．The fields of study include tourism，economy,international trade and society, but the area of study is limited to Guangzhou,Beijing,Shanghai，where are three central guest soure圮ground of China outbound travel．Based on lots of investigation of materials and questionnaire survey,this thesis makes a deep study on tourist behavior of outbound travel for Jinan．The basic theory of the paper is ethnology,marketing，geography,psychics，economics， demofics，management science and SO on． Based on developing of china outbound travel and curreut situation of study at home and abroad，this thesis puts forward the research method and ideological line．Following that，the thesis deals with basic theory,mainly including some theory ofethnology,the Distance Decay rule． and the Marginal Utility rule and SO on．According as these basic theory,the thesis analyzes in very great detail the environment about outbound travel for Jinan，such as economic environment, cultural environment，rules and policy environment，technological environment,transportation environment，then analyses the market pattern of outbound travel for Jinan．By a lot of questionnaires and second·hand materials，it systematically analysis the tourist behavior of outbound travel for Jinan，for example，human statistics feature of outbound travel， decision—making behavior of outbound travel，comumption behavior of outbound travel，the experience evaluation of outbound travel and the demand forecasting of future outbound travel．At last，the behavior characteristics of outbound toasts are summarizeal．Because tourists are the primary components of tourist