Orange retail review 做得很棒的策划方案.pptVIP

Hutch Excellent youth, modern and fun look Strong CI in all sectors Staff well trained and very knowledgeable about VAS of phone and very convincing of benefits Clear and focused message throughout shop Chain Dealers Chain Dealers Growing in numbers throughout the country Main players: Blisstel, JayMart, M Shop, etc. Have latest phones, offer good deals on phones, financing and sim packages from all major networks Occasionally do tie-in promotion with telecom but usually small or not exclusive Biggest threat to the small mom pops and telecom shops J-Mart: Merchandising By Brand Strong Nokia