抗癫痫药物——丙戊酸钠（德巴金）营销推广策略研究-工商管理专业毕业论文.docxVIP

北京化工大学专业硕士学位论文Research 北京化工大学专业硕士学位论文 Research on the marketing strategy of Antiepileptic drugs-valprolc acid sodium ABSTRACT Epilepsy iS a chronic brain disease caused by a variety of reasons，and it can be characterized as repetitive consistency，seizure，transient box of the central nervous system dysfunction due to brain neruons synchronization put, Nowadays，epilepsy iS acommon serious neurologicaI disease，and S．Iisted as one of the five major meurological diseases jn the world by the World Health Organization。There are about 50 million people with epilepsy．Therefore， epilepsy iS not only a medical problem，but also a serious sociaI problem．It iS imperative to improve the control level of people with epilepsy，and do early prevention，early diagnosis，early treatment,thereby reducing the prevalence and incidence of epilepsy，reduce adverse consequences caused by epilepsy， which lead to reduce the burden 0f family and society．Drug therapy iS the most common method for epilepsy treatment,approximately 60％of newly diagnosed epilepsy patients can be controlled after receiving monotherapy，but there are stilI a third of the patients’ward without contr01．More and more new types of antiepilepUc drug appear in the market．However，sodium valproate as traditionaI antiepileptic drugs stilI．S widely used．In the face of new antiepileptic drugs successively Iisted，the higher epileptic disease professional level，more Str．ct clinicaI criteria for the dOCtOr‘S diagnosis standard，more drug choices than ever，together with the majority of people with a positive attitude for fresh things．As a traditional antiepileptic drug，valproate，how does it stand out in such a competitive situations，maintain growth in market share，Ieading the market iS a worth studying topic；This paper will be based on the SWOT analysis 4 P marketing theory analysis such as the objective evaluation of valproate strengthst weaknessesl opportunitiesI threatsl combined with the analysis product price channel promotio