复旦大学管理学院电子商务第四次课件 电子商务商业计划书写作.pptVIP

Creating a Winning E-Business Second Edition, Chapter 3 专业课项目作业（本质特点和电子商务运营模式+1-2个典型案例介绍）——时间确定 1.网上百货零售的本质特点和电子商务运营模式研究 + The Future of Shopping，Harvard Business Review 2011 Dec. (若能说清楚一个品类（比如：服装）的供应链问题则更佳)； 2.社会化电子商务本质特点和运营模式研究 + Harvard 2012 CaseGrameen Danone Foods Ltd., a Social Business + iS-Turning Community into Commerce 3.O2O电子商务的本质特点和运营模式研究+ (Christoph Zott, Raphael Amit, and Lorenzo Massa，The Business Model: Recent Developments and Future Research，Journal of Management, July 2011; vol. 37, 4: pp. 1019-1042) 4.business model最新书籍解读（共三章） Mark W. Johnson, Seizing the White Space: Business Model Innovation for Growth and Renewal, Harvard Business Press; 1 edition (February 22, 2010) Chapter 2: The Four-Box Business Model Framework-Radical Change as a Manageable Process Chapter 3: Designing a New Business Model-Finding an Ordered Structure to Unlock Creativity Chapter 4: Implementing the Model-Taking a New Business Model into Action Creating a Winning E-BusinessSecond Edition Creating an E-Business Plan Chapter 3 Learning Objectives Organize a business plan Prepare an executive summary Write a mission statement Prepare a marketplace analysis Create operational, financial, and management plans Learning Objectives(continued) Understand legal forms of businesses Describe e-business partnerships From Bridesmaid to E-Business Read the opening case We should keep in mind Jenny Lefcourt and Jessica DiLullo and their efforts to create an effective business plan. E-Business Plan Organization A e-business plan is used to seek funding for an new or existing e-business. It serves as a “Blueprint” for operations after the business is founded. Developing a plan takes time effort and thought. Many sources of help for the e-entrepreneur. Business Plan Organization(continued) Business plan components Cover sheet and title page Table of contents Executive summary Business description Vision/mission statement Business Plan Organization(continued) Business plan com