面向CRM的分类算法及应用研究-计算机系统结构专业毕业论文.docxVIP

英文摘要Abstract 英文摘要 Abstract The rapid development of Data warehouse and data 111iIling technologies have promoted the update of Decision Supporting System，also made a great change to the economic relationship between enterprises and customers．Customer Relationship Management(CRM)，踞a new application of data mining technologies in DSS recently, has made a breakthrough to the framework of traditional business management and merchandise planning．The traditional business strategy“all for production’is replaced by the brand·ilew concept“all for customer’．So，people needs to identify,classify and evaluate the customers by understanding of the customers characteristic and behaviors in CRM，and then fulfills the purposes of customer loyalty,customer profitability,and customer retention and customer acquisition through improving Customer Services． Aiming at the important part--customer classifier in CRaM，the thesis adopts the decision tree classification algorithm to construct the customer classifier after analyzing the existing DM classifier tools．The thesis analyses and research the instability problem． efficiency problem and scalability problem which exist in many decision tree classification algorithms，then introduce a stable decision tree solution ofusing multiple attributes formed by almost best split and splitting predicate as the split point．Applied the solution to improved classification algorithms SLIQ and C4．5，the efficient，stable and sealable Classifier is achieved． As to SLIQ．the thesis uses almost best split point and splitting predicate instead of only one attribute’S Gini as the split criterion．Thus，the stability of SLIQ algorithm has been improved．Furthermore，the generated decision tree wodd be more informative and concise．The improved SLIQ algorithm r印1aces the store—memory class list with database table，and makes a structural modification in some degree，which enabled to store more than ode almost best split．Therefore，the improved SLIQ algorithm is fr