旅游环境解说---理论与实践chapter 5.ppt

Campaigns, on the other hand, are long-term programs that include a coordinated series of events that you’ve designed to bring about awareness of some issue or need. 运动，则是长期的项目包括结合一系列的事件，你设计来引起对某些议题的关注。 Often, campaigns include producing and giving away common, everyday items ( pencils, pens, calendars, patches, decals, posters, pins, t-shirt ,caps, key-rings, etc.) each carrying important themes. 通常，运动包括了一些通常而日常的物件（铅笔，笔，日历，贴布，贴花，海报和别针等）每种都带有主题。 You can probably persuade local business to donate （捐助）some or all of the item for this kind of campaign。 especially if you prepare the designs. In exchange, most businesses will either want to have their names on the items or receive some other kind of recognition or acknowledgement during the campaign. 作为交换，大多数企业也会要他们的名字在那些纪念品上或者在运动期间增加认识和承认。 5.5.3 Case study : a community celebrates nature: the Wenatchee river return –ofsalmon festival Located in North Central Washington , 470 miles upstream from the Pacific Ocean, the Wenatchee river is a last remaining treasure in the Columbia River Basin. Where can one still find viable ,natural runs of salmon. the problem: with an increasingly urban population, the public’s basic understanding of the natural world and environmental issues is diminishing. The agencies recognize a responsibility to provide leadership in natural resource management. The Wenatchee river salmon festival was conceived as a mechanism to educate the public about the fish and other riparian ( 水的) resources. This enables the public to support complex resource management decisions on an informed basis rather than an emotional one . Primary Goals Secondary Goals to promote interest in outdoor recreation and expand visitor activities for the local tourism economy. to increase awareness and appreciat