旅游环境解说---理论与实践Chapter 7.pptVIP

How Attractive is this exhibits Two well known numerical indices（指数） of exhibit performance are derived from simple observations of number of visitors and time spent. Attraction power Holding Power Attraction power (of an exhibit) – the number of people who stop at an exhibit, divided by the total number who pass it (including those who stop), expressed as a percentage. This is a simple measure of how successfully an exhibit catches people’s attention. For example, suppose that 60 people walk past an exhibit on wool spinning, and 15 of them stop to look at it. The attraction power of the exhibit is 15/60 x 100 = 25%. Holding power (of an exhibit) – the average time people spend at an exhibit, divided by the actual time required to read or review it, expressed as a percentage. This gives a measure of how well an exhibit holds people’s interest once they have stopped at it. For example, suppose you need 10 minutes to read all the text on a panel, and to operate a small model attached to it. If the average time people spend at the panel is 1.5 minutes, its holding power is 1.5 / 10 x 100 = 15%. Direct Methods If you want to find out what visitors think or feel about something, you need to ask them. There are two main methods here: questionnaires and interviews. Questionnaires These can be given to visitors to complete themselves, or form the basis of a structured interview. They can contain a mixture of closed and open questions. Closed questions have a limited range of possible responses: the simplest example is one to which the answer is yes or no. Other questions may have a number of possible answers, but only from a given range, as in a multiple choice question. Closed questions provide data which can be easily coded, and counted or otherwise treated numerically. In open questions the answer is not specified in advance and the interviewer usually writes down the response. This may be coded later, or it may be treated as qualitative data. Open questions