旅游规划核心内容动态分析-自然地理学专业毕业论文.docxVIP

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2019-05-11 发布于上海
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旅游规划核心内容动态分析-自然地理学专业毕业论文.docx

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II II (一)探索阶段················································································16 1.周期特征······················································································16 2.实证分析······················································································16 3.案例点评······················································································17 4.开发策略广告促销······························································18 4.1 促销在旅游产品生命周期中的作用 ·······································18 4.2 旅游产品广告宣传传播媒介的选择 ·······································19 (二)参与阶段················································································21 1.周期特征······················································································21 2.实证分析······················································································21 3.案例点评······················································································22 4.开发策略产品的完善 ··························································22 4.1 旅游基础设施的完善·······························································22 4.2 旅游专项设施的完善·······························································23 4.3 旅游服务的完善·······································································23 (三)发展阶段················································································24 1.周期特征······················································································24 2.实证分析······················································································24 3.案例点评······················································································25 4.开发策略产品升级换代 ······················································26 4.1 第一代旅游产品·······································································26 4.2 第二代旅游产品·······································································26 4.3 第三代旅游产品·······································································