民国国语运动背景下中华书局出版传播活动研究-传播学专业毕业论文.docxVIP

II II 中文摘要 民国国语运动背景下中华书局出版传播活动研究 为出版业的进步和发展提供一些可借鉴意义。 关键词: 国语运动 中华书局 出版传播活动 作 者：史轶男 指导老师：曾一果 PAGE PAGE IV 民国国语运动背景下中华书局出版传播活动研究 英文摘要 Studies on Zhonghua Book Company’s publishing communication activities during National Language Movement of the Republic of China Abstract A massive National Language Movement raised in the Republic of China , It had a profound affect on every field, Under the background, As the leader in the publishing field，Zhonghua Book Company met the challenges，seized the opportunities ,conducted many editing and publishing activities, including the publication of Mandarin textbooks, Mandarin books, Mandarin Gramophone piece and setting up Mandarin schools. Mandarin series products were popular with readers after appeared on the market. They brought considerable economic benefits for the Zhonghua Book Company and occupied a huge book market share.As the same time , Zhonghua Book Company established a good public image among readers. What’s more, the publishing activities promoted the development of the culture and made great contributions for the spiritual civilization and social development. They created good social benefits. This thesis is divided into six parts: The first part：preface，It introduces the origin of the topic, the research value and the basic idea, the methods and the innovations of the research. The second part：introduce the National Language Movement to prepare for the following，Including its rise, pushing and unity. The third part: discusses the Zhonghua Book Company’s several major publishing activities under the National Language Movement: Publishing Mandarin books and phonograph piece, setting up Mandarin schools, supporting Mandarin education. The fourth part: Interaction and influence between Zhonghua Book Company and the National Language Movement. Discussing the related, interrelated impact of them from the perspective of dialectical. The fifth part: The implications for future generations of publishing activities un