郎酒集团竞争力研究-工商管理专业论文.docxVIP

四川师范大学硕士学位论文The 四川师范大学硕士学位论文 The Study on The Competitiveness of Langj iu Group MBA Major Graduate：Yu Chan鲥un Tutor：Ding Ming。xian Abstract Along with the advance of the Chinese economy and rising prosperity in the domestic market，to the fierce competition in the various aspects requirements upgrade enterprise competitiveness，to ensure its dominant position in market competition． Enterprises could be attained only actively adapt to market changes of consumer recognition，SO as to further perfect，according to the market demand and rely on the scientific decision—making and the correct development mode of building a foothold in the competition． In the current social environment，the liquor industry faces unprecedented challenges．Therefore，the coordination group of competitiveness and competition strategy analysis is of great significance． Based on PEST analysis，porter five model and SWOT analysis enterprise competition environment research model，such as the coordination group of sichuan province competitiveness study,discussed under the current market increasingly competitive environment， coordination group competition environment and the development strategy,it is concluded that it should be internal and external development opportunities to combine，suitable for the development of the enterprise development strategy combination：further perfect sales channels，efforts to expand the market at home and abroad，and increase market share，improve market share，solid lang brand position，at the same time，as the resident’S consumption level，consumption level， adhere to the customer as the guide，to advocate health care function of health concept， working to develop mid-range brand，to occupy the liquor market first． The rest of this article in-depth analysis of the current problems of coordination group competitiveness， including lang group management issues， brand control problems，problems of marketing system，the human resources management issues， coordination group product problem