商品经济语境下的美学裂变-美学专业论文.docx

造，是独一无二的创作品，是精神世界的活的产品，是审美意象的生成。由于 造，是独一无二的创作品，是精神世界的活的产品，是审美意象的生成。由于 审美主体的不同，审美意象也具有无限的丰富性。形而上艺术具有开放性与发 展性，具有生命活力。商品社会中的商品美学与艺术存在一定的关系，但商品 美学中的艺术因素与形而上艺术有质的区别，从而形成了美学的首次裂变。经 济学家在运用商品美学进行审美设计的同时，充分挖掘商品美学的虚拟空间， 忽略商品的使用价值，导致人们失去购物的幸福感和审美体验感，这是商品美 学的深度裂变。商品社会中出现的审美化不应当不加审度的肯定或否定，而应 当将之视作一种客观的现状及趋势，我们期待商品美学能够被合理的运用，并 期待美学与艺术能恰如其分的作为生产力的助力。 关键词：商品美学；日常生活审美；艺术：美学裂变：审美设计 Ⅱ 万方数据 AbstractIn Abstract In the highly developed commodity economy society,the value of goods constitute reversed．The value of goods by the use value and exchange value．when the market supply and demand in the state for less than the demand，the value of goods decisive role is the value of goods，and when the market is oversupply, businesses in order to improve the market competitiveness，using high technology, giving a unique personality of goods by commodity art and design,in order to attract the attention of consunlers，to stimulate consumer desire to buy,improve value-added goods，facilitate the exchange of commodities，capital liquidity purposes， SO Commodity Aesthetics came into being．For people’S daily life，Commodity Aesthetieshave a significant impact：First,from the perspective of the product itself, businesses conscious art elements into product designs，not only to beautify the visual effect of goods，but also to improve the cultural quality of the goods；Second, artistic factors largely determine the exchange value of commodities，due to the use of product packaging aesthetics，commodities look more beautiful，portable，and more cultural flavor,thereby increasing the added value of goods．Third，the product features artistic design makes the product more humane，people’S lives more convenient services，in order to improve people’S living standards；the use of art design and aesthetic，cultural tastes such commodities continue to increase，among the subtle，improve people’S spiritual and cultural taste．Fourth，the art design goods are designed with modem consumption pattems and consumer experience．modem society．No