上海闸电燃机发电公司发展战略研究-工商管理专业论文.docxVIP

033025042吴勇 033025042吴勇 上海闸电燃机公司的发展战略研究 摘要 随着上海经济高速发展，电力体制改革的步伐加快，厂网分开、竞价上网， 打破了电力垄断的格局，针对闸电燃机公司内外部的优劣势，制定公司的发展战 略和应对策略，能够更好地实现公司的经营目的，不断加强公司的市场竞争力， 对公司生存和发展具有决定性、全局性和长远性的影响。 本文共分8章： 分别从宏观环境因素评价、自身情况条件评价和制订燃机公司战略的背景三 方面进行制订新世纪上海闸电燃机公司发展战略的环境分析，得出制定好公司的 发展战略，已成为公司在市场竞争中保持领先的重要先导性内容。 对构建公司发展战略相关基础理论和公司发展战略形象模型的论述和设计， 本文从企业发展战略特征入手，确定了公司战略的市场、创新、盈利、社会和行 业目标，从而解决了公司战略的系统方向，确立了战略形象模型导则：“保护、 支撑、抵御、调整”，并设计确立了公司战略形象模型。 确定了闸电燃机以“效益为主、兼顾社会”为战略指导思想，以市场为导向、 以经济效益为中心、以科技创新为灵魂、以优质服务为宗旨、以高效率、高附加 值和低成本为准则。深化改革、科学管理、内强素质、外树形象的发展战略框架。 目标是争创七个一流，总原则是：立足、服务电网，增强调峰能力和品质，增强 市场竞争能力，努力成为一流骨干调峰电厂。 【关键词】上海闸电燃机公司发展战略核心竞争力(中图分类号c935) 033025042吴勇 033025042吴勇 上海闸电燃机公司的发展战略研究 Abstract With the rapid development of the economy of Shanghai，the reform of the power sector speeds up．The monopoly structure is broken up by separating the power generation companies from the power transmission鲥d to let the power companies compete each other in terms of price to win contracts from the grid．To better accomplish the business targets of the company and to be more competitive in the market，the formulation of development strategies and tactics of the company based on the extemal and internal advantages and disadvantives is of decisive，far reaching significance and overall importance for the survival and development ofthe company The essay is divided into four chapters： The first chapter gives an environmental analysis in drafting the development strategies of GTG in the new century with 3 aspects：extemal assessment，self judgement and strategy background．It to conclusion that making good development stmtegy is an important guiding issue to maintain the leading position in the competitive market． The second chapter gives all introduction of the basic theories of strategy constitution and makes a design the visual model for strategy development．The chaper begins to describe the features of development strategy and ascertains the market，re