乐山三九长征药业股份有限公司企业战略研究-工商管理(EMBA)专业论文.docxVIP

西南交通大学硕士研究生学位论文 西南交通大学硕士研究生学位论文 第1页 摘要 n(在市场经济条件下，企业所面临的环境复杂多变，影响企业生存和发展U 的因素也越来越多，企业的战略研究和战略管理越来越受到人们的重视。本 文以乐山三九长征药业股份有限公司为研究对象，以企业战略管理理论为基 础，采用理论与实际相结合的方式，综合分析了三九长征公司面对的战略环 战略构想，并拟定出了实现战略目标的具体措箍Y 籼：蚺究矜一织 钏迈I瞳 西南交道大学硕士研究生学位论文 西南交道大学硕士研究生学位论文 第1I页 Abstract In market economy,enterprises ale facing a much more complicated environment with more factors important for enterprises。survival and．aevelopment． People are paying much more attention on enterprise strategy research and management．This article is based on the study on Leshan Sanjiu·LongMarch Pharmaceuticals，employing the method of enterprise strategy management to analysis the intemal and external strategY environment the company is facing．A strategy structure is proposed for the next 5 years in terms of meduim and long term strategy,besides，the actual implementation approach are also proposed． The article firstly gives geneml background information of the company and the industry followed by the key study scope and methods．A comprehensive analysis is conducted on the environment regarding political，legal，social culture， economic，technology and the industry,as well as the company’s diathesis， competence in operation and marketing，management efficiency and effect and financial situation．SWOT method is used in analysis of the development strategy to set up the strategic system．combining the situation and the conception、vitll the !practice．An increasing strategy situation and unconventional competition strategy -，is proposed． Finally,the article establishes implementation plan covering mechanism switch，operation efficiency enhancing，management strengthening，competition advantage achievement，supported by technical creation so as to promote the company’s dramatic development and to build up characteristic company culture， to better improve the company。s management playing an important role in the eontinueing development in the future． Key word：strategy research，Sanjiu mechanism，study-mode organization， managemen