流行文化产业与商业插画研究-美术学专业论文.docxVIP

AbstractA矗er Abstract A矗er seeing the“golden age”of tlle forties of the 20th century，commercial illustration，one class ofplanar design，entered its new era ofdeVelopmem．This tifne， the eXploitation of digitaltechn0109y pmVides it wim tremendous a11d renewed vigor， expanding its collllotation and denotation．Seen行om a deeper layeL culture has become a kind of commodi饥with commercial i11ustration being the symbol and presentation ofme pop culture in me contemporary society． Cun-ently，creatiVe culturalindustry and pop cult【lralindustry have been widely talked about all over the world．Commercial iIlustmtion．orle bmnch of me creative cultural industry，is廿1e important component of the pop cultuml industry，and totally obeys a whole set of market rules of production and repmduction．Decoding the inherent relationship between pop cultural industry ar】d commercial illustmtion，t11e essay makes an attempt to lead people to see commercial illustration fmm a new perspective，as cultural commodi吼which will guide the pmctice of creation of conlmercial illustration． The text cajl be divided i11to four parts：Ch印ter one is aIl overview of the study of commercial illustration and a discussion of the impact of digital technology on commercial illustration． Chapter two tells how pop culture gets involved in commercial illustration and makes it an ingredient of cultural industⅨChapter three looks into the app【ication of commercial illustration in Various fields of pop culture industry．Chapter four tries to describe the market economy characteristics of the commercial illustration， the di龀rent key factors which innuence its market pmpagation，and the important role it plays in molding the famous bmnds of pop cultural industry Key Words：Digital technology；Commercial i11ustration；Pop culture；Brand 关于学位论文独立完成和内容创新的声明本人向河南大学提出硕士学住酎博士学位口中请。本人郑重 关于学位论文独立完成和内容创新的声明 本人向河南大学提出硕士学住酎博士学位口中请。本人郑重 声明：所呈变的学住论文是本人独立完成的，对所研究酌课题有 新的见解图似1造性的见解口。据栽所知，除文中加皑说明、标注 和致谢拍地方外，论文中不包括其他人已经发表或撰写过的研究 成果，也不包括其他^为获得任何教育、科研机构