连锁经营业评估指标体系研究-企业管理专业论文.docxVIP

颂士论史 颂士论史 连锁绎_埒业评估指杯体系研究 摘要 连锁经营作为一个先进的经营模式，已经成为现代商业经营领域中占据主要地位 的经营形式。目前，我国连锁经营业持续稳步向前发展，规模不断扩大，并在国民经 济中发挥着越来越重要的作用。本文是‘服务业评估指标体系》这一由南京市政府发 起的实际项目的一个分支，在结合大量研究工作的基础上，提出了一套科学、完善的 连锁经营业评估指标体系。 本文首先研究了国内外连锁经营业和评估指标体系相关理论，并分析了连锁经营 业较为发达的美国、欧洲和日本等国家和地区连锁经营业的发展模式和特点。通过将 我国连锁经营业与上述国家和地区进行比较，找出我国连锁经营业在发展过程中呈现 出的特点和不足。然后，在上述研究的基础上，从连锁经营业的经营规模、效益水平、 成长状况和行业发展环境等四个方面选取了二十个评价指标，建立了连锁经营业评估 指标体系。最后，利用层次分析法分别对四个一级指标和二十个二级指标赋予权重， 并结合国内三大城市的相关统计数据，运用此评估指标体系对上述城市进行评估和排 序。 关键词：连锁经营，评估指标体系，层次分析法 颂十论丈 颂十论丈 连镄绛营业评估指标体系研究 Abstract The challI store operation,considered as蛆advanced operation mode．has became the leading operation style in the business field,and plays a more and more important role in National economy．As one of the embranchment programs ofPerformance Evaluation Index System of Service Industryproposed by Nanjing government,this paper wiH put forward a scientific and systematic perf；ormance evaluation index system of吐lain store operation． 11艟paper will first review the relative overseas and domestic theories of chair store operation and performance evaluation index system．Then the paper will analyze the development mode and characters of chain store operation in American,Europe and Japan, which are the most advaneed countries／regions in the whole world．According to the comparison betwb托-ll these countries and China, it will find the ch出ac旧 and disadvantages of China chain store operation during its developing period．Based On the research above，the performance evaluation index system ofchain store operation which is composed by 20 indexes will be established．At the end of this paper,AHP(Analytic Hierarchy Process),an advanced management evaluation method．will be used tO endue these 20 inde)【es witIl weighing．According tO the relative statistic data ofthe three cities in China,this paper will llsc the performance evaluation index system to evaluate the development situation ofthese cities’chain Store operation． Keywords：Chain Store Operation。Performance Evaluation I