凉山州农产品品牌化经营研究-农业推广·农村与区域发展专业论文.docxVIP

论文独创性声明 本人郑重声明:所呈交的学位论文是我个人在导师指导下进行研究工作所取 得的成果。尽我所知，除了文中特别加以标注和致谢的地方外，学位论文中不包 含其他个人或集体已经发表或撰写过的研究成果，也不包含为获得四川农业大学 或其它教育机构的学位戒证书所使用过的材料。与我一间工作的问志对本研究所 做的任何贡献均已在论文中作了明确的说明并表示了谢意。 口川tv臼川、，v年 口川 tv 臼川 、，v 年 qttf nv 、， 关于论文使用授权的声明 本人完全了解四川农业大学有关保留、使用学位论文的规定，即:学校有权 保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借 阅，可以采用影印、缩印或扫描等复制手段保存、汇编学位论文。同意四川农业 大学可以用不同方式在不同媒体上发表、传播学位论文的全部或部分内容。 恻唰叩ng阳刷刷句，翩翩刷刷唰4·· 恻唰叩ng 阳刷刷句，翩 翩刷刷唰4·· 唰唰州4， 口U 刷刷唰nu 8 刷 刷 J 问川 . 唰阳川Md1 刷刷Y . σ、 年 P Ill- 们ν 导师签名:此地 3叮年叫 II 日 Abstract Liangshan Yi Autonomous Prefecture is an important agricultural base in Sichuan Its abundant agricultural resources provide favorable conditions for the of ecological agriculture，agricultural products with distinctive local and a伊iculture of three dimensionsωwell. However，the brand of Liangshan agricultural products falls behind the gradual pen仰ation of economic system reform after Chinas accession to the WTO. In recent years，the agricultural produ础 branding of Liangshan has been in dilemma: On the one hand，this prefecture is especially n创 only rich in various distinctive biotic resources and hydropower potentials ，but also with variety of c1imate resources on account of the stereo-physiognomy with high mountains and deep valleys and the enrichment resources of light，heat ，w创er and land; on the other hand.， the development level of agriculture is not high，since 加 resources advantages have not been turned into the expected brand advantages. lt is necessaη，to s位engthen the agricul阳ral brand management of Liangshan prefec阳re so as to solve the existing problems in agricultural products branding operations. And 祉 is also of importance to increase the competitive force of these products so as to extend the markets home and abroad through creating green agricultural brands in this pr的C阳re. All these contribute to increase the income of the agricultural producers ，which is ofpolitical and strategic significance. ln this thesis，the brand theor