论中国休闲装的市场现状与发展趋势-设计艺术学专业论文.docxVIP

中文提要休闲装是全球服装发展的一个趋势，对于中国服装业来说既是一 中文提要 休闲装是全球服装发展的一个趋势，对于中国服装业来说既是一 个机遇，也是 个挑战。我们如何应对来自世界大牌企业的挑战?如何 在国际市场抢占份额?是我们面临的刻不容缓的问题。中国休闲装要想 在国际上立足，就要做到“知己知彼”，方可“百战不殆”。因此，本 文首先针对目前国际休闲装市场与中国休闲装市场的特点及现状加以 分析；其次对照国外休闲装品牌的成功经验总结出中国休闲装品牌与 之存在的差距；最后预测中国休闲装发展的趋势及缩短差距的途径和 方法。只有认清形势、找到差距、借鉴和吸收国外品牌的先进经验、 完善自身，中国休闲装行业才能够走向世界。 本文力图在理论上论述中国休闲装的市场现状及发展趋势，找到 ～些现实可行的途径，并希望为我国休闲装行业的繁荣及“休闲”理 念的确立尽一点自己的力量。 关键词：休闲装；市场现状：发展趋势 作 者：李．J|l 指导老师：许 星 the the Current Market Situation and ．On Develo——p—in——g——l—re—n——d—o．—f—C—a—s—u．a—l——C—l—o．t—h—e．s．．．．．．．．．．。．——————————————．．．————A．—b—s—t—ra—c—t On the Current Market Situation and Developing Trend of Casual Clothes Abstract Casual clothes are one trend of global garment industry,to which it is a challenge as well as an opportunity．How can we cope with the challenge from those famous enterprises a11 over the world?How carl we race to control shares in the international market?These are questions which brook no delay．To gain a footing in the international，only if China’S casual clothes know the enemy and herself can she fight a hundred battles and win them a11．Therefore，this article firstly analyzes the features and current situation of China’S casual clothes and the international’s：secondly,On the basis of the successful experience of foreign brand casual clothes．it concludes the distance between China’S brands sand foreign ones；finally, the article predicts the developing trend of China’S casual clothes a11d me methods and solution to shorten the distance．Only if grasp the situation， find the distance，draw on the advanced experience of brands abroad and improve herself,carl China’S casual clothes industry go to the world atena． The article strives to expound the current market situation and developing trend of China’S casual clothes and afford several feasible solutions，hoping it will be helpful forⅡ1e prosperity of the casual clothes industry ofour country and the establishment ofthe notion of“caSual”． Key Words：casual clothes；current market situati