山西煤炭企业战略融合模式研究-工商管理专业论文.docxVIP

摘要 20 世纪 90 年代以来，全球产业发生了巨大的变革，产业的诞生和消亡业越 来越快，产业的生命周期越来越短，为适应产业的锐变，企业模式发生了变革， 从组织形式上，涌现出创业型组织结构、虚拟化组织、信息化组织、 电子商务系 统、对原有业务流程实施再造等。使得传统的战略以不适合企业现阶段的发展， 而在这个时候，我国加入世贸组织后，使得我国企业开始面临全球化的机遇和挑 战，在国内、国际市场同时和强大的国际对手展开激烈的竞争。在新一轮的没有 硝烟的战场上，我国企业界面临最关键的挑战就是各个企业应采取怎样的战略来 应对这场战争，这关系着我国本土企业如何生存下来并走出去，也关系着中华民 族的振兴。 二十世纪八十年代，美国著名的战略管理学家迈克尔·波特基于 50 年代到 70 年代产业变化提出：企业若想拥有竞争优势可以选择采用三种战略，这三种战略 分别为目标集中战略、低成本战略、差异化战略。企业必须在这三种战略中选其 一作为主导战略。低成本和差异化战略类是一个“两难”选择，二者不可兼顾，不 具有一致性。夹在其中几乎注定失败。但是随着产业生命周期越来越短，单一战 略已不能使企业获得长久优势，企业不得不实施融合战略。同时现代生产模式的 创新和信息经济时代的信息网络技术的发展为低成本和差异化战略的融合创造 的条件。 关键词：低成本战略；差异化战略；煤炭资源；融合战略； ABSTRACT Since the 1990s, Global industry has undergone tremendous changes. As Industry’s demise and birth become faster and faster, the industrial Life Cycle turn into shorter and shorter. In order to accommodate the sharp change of Industry, Various changes have come forth in the practice of business administration such as Enterprise Information、BPR （Business Process Reengineering）, Delayering, Virtual Enterprise, Learning Organization, Electronic Commerce and so on. These changes are influencing the meaning and form of the Enterprise’s competition. And these make the traditional stratagem do not fit the Enterprise’s development now. At this time, china join into the WTO, and it make Chinese company be faced with the opportunity and challenge of the globalization and deploy drastic competition with the Strong international rivals in the home market and the International market. In this no smoke battlefield Chinese company’s leading problem is what stratagem shall be adopted. It is not only relation the mainland enterprises go out, but also refers to Chinese nation promote. In the 1980s, on the foundation of change of the industry in the 1970s, American notability stratagem Scholars Michael E Porter brought forward Overall cost leadership、Differentiation/differentiation strategy、Market focus/focus strategy for the enterprises to gain the competitive advantage, and the enterprises