跨文化商务谈判的语用失误研究-外国语言学及应用语言学专业论文.docxVIP

江苏科技大学学位论文原创性声明 本人郑重声明：所呈交的学位论文，是本人在导师的指导下，独立进行研究工作所取得的 成果。除文中已经注明引用的内容外，本论文不包含任何其他个人或集体已经发表或撰写过的作 品成果。对本文的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。本人完全意识 到本声明的法律结果由本人承担。 学位论文作者签名： 年 月 日 江苏科技大学学位论文版权使用授权书 本学位论文作者完全了解学校有关保留、使用学位论文的规定，同意学校保留并向国家有关 部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本人授权江苏科技大学可以将 本学位论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段 保存和汇编本学位论文。 本学位论文属于： (1)保密□，在 年解密后适用本授权书。 (2)不保密□。 学位论文作者签名： 指导教师签名： 年 月 日 年 月 日 Chapter Chapter One Introduction Ma Master of Arts Thesis PAGE PAGE 13 PAGE PAGE 10 Chapter One Introduction Significance of the Research As a result of economic globalization and infomationization, today’s world is more like a “shrinking village”. The activities of people from different countries in this village become more integrated and interdependent. With the development and enlargement of global economic market, business negotiations, as the most important part of international business activities, grow further rapidly and occur more frequently. They are considered not only as economic co-operations and benefit exchanges, but also as cross-cultural communications between various negotiators with different cultural backgrounds. In this sense, successful negotiations require negotiators to be experts in the economic field, to have a good command of language competence and understand cultural differences. All these are the prerequisites that make them communicate effectively with the international counterparts. International business negotiations are inextricably linked with culture. Negotiators with different cultural backgrounds tend to have different communicative manners, values and thinking habits. Statistics show that businessmen are more willing to do business with people who share similar cultural background with them. Therefore, understanding counterparts’ culture can achieve a positive effect on the negotiations. In cross-cultural business negotiations between China and America, business nego