冈崎茂生-创视界的品牌构筑-广告学-经典-讲座-北京电通.pptVIP

* Okay, brand is perception in people’s mind, and it is on-going transformation of knowledge. In branding, we need to know it is a dynamic process rather than maintaining its current asset. * Tradition and modernity are the keys to any brand’s long-term success, whether it be a French fashion house or a Japanese performing art. * The same idea applies to brand management. While maintaining its core value, a brand must constantly reinvigorate itself with fresh values and new imagery. * Okay, we are all here to discuss something that is crucial to our business. So let me go on to exp