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Higher Education Programme Feedback Sheet Programme Title: analysis of international market Module Title: International Marketing Student:王悦 Module Tutor:Mr.TOM Assignment Title/Number: 6 Submission Date:2015/12/20 Learning Outcomes： By learning the marketing operation of Coca-Cola, a deeper understanding of marketing knowledge. Mark Classification:PassRefer2:1 2:2 Classification: Pass Refer 2:1 2:2 Student reflective comments on the Internal Second Marker External Verifier assessment outcome to enhance Comments: Comments:  future practice: Signature: Signature: Signature: Date: ? ? ? ? ? ? ? ? GUIDANCE ON SUPPORT MATERIALS READING LIST Course Text:PRINCIPLES MARKETING Authors:Philip Kotler Authors: Philip Kotler Year:2009 Year: 2009 ISBN:9780137006694 ISBN: 9780137006694 This text is the one the module guide will refer to in terms of additional reading and is essential for all students on the programme? It is a comprehensive and up-to-date guide to modern marketing issues techniques.? There are some excellent texts on Marketing1 that are also suitable for this module. The texts below are particularly good. Look closely at each title and choose the one which best suits you: Latest edition of: Marketing Concepts and Strategies By Beverly Houghton-Mifflin Principles of Marketinq, 4小 Edition By Brassington Pettitt (2006) FT Prentice Hall (1 )Introduction The Company of Coca-cola The Coca-cola company is the worlds largest beverage company,refreshing consumers with more than 450 sparkling and still brands. Why is Coca-Cola such a successful company?Put in this context ,the answer ought to be obvious. Discuss how international trade system, economic, political/legal, and cultural environments affect Coca-cola company，s international marketing decisions The development of economic integration and regional economic cooperation organization makes more and more enterprises begin to conduct marketing activities in different culture environment.Coca-cola adhere to ex