硕士论文-济宁电信宽带业务营销策略研究.docVIP

：京邮电大学 硕士学位论文 济宁电信宽带业务营销策略研究 姓名：李亚超 申请学位级别：硕士 专业：工商管理 导教师：贾怀京STUDY OF THE BROADBAND MARKETING OF JINING TELECOM ABSTRACT Witfi the development of China economy, especially after die entry to WTO, the telecommunicatioii industry will face the chall^ge of globe net enterprise; tbe domestic telecommunication market will face a gamine market oompetitioa From the initial post and telecommunications office to the present 5+1 competitions pattern,也e domestic teleconunimication industry has launched a fierce competition in each level .With the development of peoples living standard, there an increasing demand of wide band internet service. Since tiie traditional service in the whole telecommiuiication industry is gradually shrinking^ and Iharc is no increase even negative in the income of traditional industry，the wide band internet sendee has already been an area which many ISPs invest much human resource and capital in to have it As a filiations orgaaiization of China Telecom, Jining Telkom has to seriously calculate and investigates how to exert its strength in wide band intanet service and keep ahead in the wide band internet service. Applying theory to reality, this paper uses SWOT, PEST, Five-Force Model and other theories. It also detailed analyses the macroscopically environment in Joining, fbe competitors, customets and itself. This paper inchidra five chaptas. The main of the first chapt^ is: research object, significance, content, the adopted flieory, research path, which will provide a theory support including macroscopic analysis, Joining Telecom anal^is, SWOT analysis, competitor analysis and customer demand analysis. The tturd chapter analyses the development of wide band internet service in Joining Telecom. The fourth (diapter confirms diree kinds of objective customers and analyses the 4Ps to make its marketing strategy. I hope that this paper can provide a good thread to people in wide band internet service maiketing in 3-5 years, and be a rcferai