展示沟通的价值（英文版）.pdfVIP

研报客 Demonstrating the Value of Communication Perspectives and advice on communication measurement evaluation from experts around the world 2nd Edition Produced with the Support of AMEC 研报客 Content Let the will to learn and collaborate be your driver Ann Sofie Krol CEO byBrick Insights Why you need a good measurement and evaluation program Colin Wheeler Managing director Survey Solutions Limited Evaluate wisely and avoid wasting time Elayne Phillips Head of Engagement and Diversity Ministry of Justice, UK Government 5 Measurement Perspectives from a (former) PR Guy Jesper Andersen Strategy and insights advisor Quantum PR Measurement Five Essentials for Measurement and Evaluation Professor Jim Macnamara PhD, FAMEC, FAMI, CPM University of Technology Sydney The insider’s guide: Three pieces of advice on measurement Khali Sakkas Chief Executive, Insights Research Isentia D