跨越数字边界_中小企业全球市场转型的四种方式（英文版）.pdfVIP

用户上传 更多请查看研报客 Crossing the Digital Border Four Ways to Transform the SME Global Market BY JAY SINGER AND PAULO FERNANDES JANUARY 2018 1 用户上传 更多请查看研报客 Executive Summary The business case for growing small-to-medium enterprises (SMEs) has never been stronger. Even in an economy where global giants like Amazon, Alibaba, Kia and Exxon continue to thrive, SMEs account for 90 percent of all businesses SMEs face four common obstacles 1 worldwide. They create four out of five new jobs in emerging markets, according as they grow their cross-border trade capacity: to the World Trade Organization. - Access to best practices and And the opportunity for SMEs has never been greater. Online buying for both partnerships BtoB ($7.7 trillion) and BtoC goods and services ($2.3 trillion) is on a global - Regulatory imbalances growth trajectory. Cross-border trade is particularly robust. Fifty-seven percent - Access to technology of all online shoppers say they have made a cross-border purchase online during the first half of 2017.2 - Logistics support Yet, SME growth in the cross-border category has lagged. Despite their contribution — Paulo Fernandes, VP, Government to the global economy, SMEs have had trouble entering and competing in the and Development