娃哈哈与可口可乐的企业文化对比.pptVIP

Intercultural Analysis Wahaha VS Coca Cola Submitted by: Date: May 22th, 2013 马 潘思源 婷 黄依然 邹文 曾秀秀 曾梦薇 王俊杰 Index 1.Cultural Analysis 1.1 China ◆ Collectivism ◆Highlycentralized ◆ Ancientness ◆ Conservatism ◆ Dependent ◆ Time Deposit 1.2America ◆ Individualism ◆ Democracy ◆ Modernity ◆ Openness ◆ Independence ◆ Excessive ◆Consumption 2. Business Cultural Analysis 2.1 Background ◆ Wahaha ◆ Coca Cola 2.2 Mission, Vision and Values ◆ Wahaha ◆ Coca cola 3.Cultural Integration Issues 3.1Cultural Similarities ◆ Corporate Pride ◆ Solidarity ◆ Pass the Positive Energy 3.2Cultural Differences ◆ Value ◆ System ◆ Spirit 4.Recommendation to Management 4.1Suggestions for Wahaha 4.2Suggestions for Coca Cola 1.Cultural Analysis 1.1 China ① Collectivism ◆ advocates a kind of spirit ◆ focuses on global idea and communication. ◆ pays great attention to brainstorming when making decision. ◆ emphasizes the overall harmony. ② High-centralized ◆ the typical characteristics of Chinese culture. ◆ decision-making authority is highly concentrated on high levels in an organization. ◆ several thousand years of history ◆ intangible wealth ◆ broad and profound ◆ integrated different nations’ cultures which affect the Chinese way of thinking, living and working. ③ Ancientness 1.Cultural Analysis 1.1 China ④ Conservatism ◆ Affected by the long history of China, Chinese tend to be conserved. ◆ Chinese are always search for a stable life rather than a changeable life. ⑤ Dependent ◆ Chinese are more dependent to western countries → For instant, in china, many parents prepare houses for children, find jobs for them or even offer financial support to the married children. ◆ Almost every family has deposit, because deposit can bring them a feeling of security. ◆ Chinese tend to save some of the sa