Wrangler项目沟通方案电子商务项目探讨.pptx

;目录;Excellent background of capital market：SAIF invest millions of dollars;;Rkylin- Enterprise honor and qualification;Rkylin Business model overview;线上渠道;Banner Ads;Strong techniques ensures healthy development of the company: The IT product management team including 50 people provides stable service for business application scenarios and optimizes the buying experience of consumers.;Continuously developed ability of big data digging decides the company’s future creation: To link the observing, socializing and transaction data, provides the-whole-value-chain interconnected service for the brands’ corporation.;ASOSYour one stop online shopping destination;;Largest UK online-only fast fashion brand/global fashion indicator（young people’s favorite online gathering place）/Europe America fashion blogger favorite brand； High quality design sense fast fashion brand;;Lee;Lee 2014 Focus ; Detail optimization of re-photographing and product description, etc. Attend ordering meeting and select the products Increase the staff of marketing team Optimize the traffic entrance;;类别名称;类别名称;90后（18-25）消费群增长迅速，人数占比达到41%，成交占比也上升明显，但消费力相对有限； 80后（26-35）消费群人数占比下降，成交占比上升，仍然是天猫主力消费人群； 70后（36-45）消费群人数及成交占比变化都不大，但消费力明显，13%的人群占比16%的成交；;成交额增速 高于大盘;重点品类属性蓝海市场;提升IPV_UV---提高商品/品牌丰富度;Wrangler淘系市场数据;Wrangler产品热销情况;Wrangler关注人群情况;序号;levis官方旗舰店;竞争品牌线上发展路径—levis;竞争品牌线上发展路径：g-star;;一、关于线上商品体系的建议;二、在新的商业环境下，关于品牌、营销和crm的一些变化;操作层面上一些点的建议;一、线上销售节奏的匹配和快速的反应速度;C. 把握天猫营销资源和节奏;;二、强有效的资源获取能力和精准的客户沉淀能力;;;;;;;;;;线上牛仔品牌的信息分享;热销品类 (件) 2013.07-12;热销品类 (件) 2013.07-12;热销品类 (件) 2013.07-12;热销品类 (件) 2013.07-12;;;;;;;;线上开店费用简介;;;说明： Wrangler团队预计专职项目团队16人，另外系统支持团队2人，整合营销团队视需求待定 ;;Logistics Costs ;SF-express （depart from shanghai）;EMS（depart from shanghai）;YTO Express（depart from shanghai）;Appendix about Ruixue System;BI(business intelligence) improve both sales and brand reputation ; 8 FUNCTIONS;Use RFM model to classify customers and promote products accurately in the future;DOCKING CASE – THE OVERALL FRAMEWORK;DOC