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THE STATE OF
DIGITAL TRANSFORMATION
2018-2019 edition
BY BRIAN SOLIS, PRINCIPAL ANALYST
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EXECUTIVE
SUMMARY
Now in its fifth year, our annual “State of Digital Transformation” research continues to
document the constantly evolving enterprise. As disruptive technologies and their impact on
organizations and markets continue to progress, our research aims to capture the shifts and
trends that are shaping modern digital transformation.
In 2018, strategic digital transformation is only becoming more pervasive moving beyond
IT to impact competitiveness throughout the organization. Budgets are soaring. The list of
disruptive technologies on the radar of stakeholders is expanding. Ownership is moving to
the C-Suite and managed by cross-functional, collaborative groups. Customer experience
(CX) continues to lead digital transformation investments, but as we observed in 2017,
employee experience and organizational culture are also rising in importance to empower
and accelerate change, growth, and innovation.
This year, it’s clear that digital transformation is maturing into an enterprise-wide movement.
Digital transformation is modernizing how companies work and compete and helping them
effectively adapt and grow in an evolving digital economy. What’s also evident is that there is
still much work to do as companies are, by and large, prioritizing technology over grasping
the disruptive trends that are influencing markets and, more specifically, customer and
employee behaviors and expectations.
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