智能场所_位置数字化转换（英文版）.pdfVIP

報告吧 RESEARCH REPORT SMART PLACES: The Digital Transformation of Location AUGUST 2018 BY ED TERPENING AND CHARLENE LI WITH AUBREY LITTLETON Includes input from brands, retailers, and technology companies www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 TABLE OF CONTENTS 2 EXECUTIVE SUMMARY 3 KEY FINDINGS 4 EVOLVING TO SMART PLACES 5 DESIGNING SMART PLACES 5 SMART PLACE DEVICES AND USE CASES 20 OPPORTUNITIES FOR SMART PLACE TECH ADOPTERS 22 CHALLENGES FACING LOCATION BRANDS PLANNING SMART PLACES 28 LOOKING FORWARD 30 ENDNOTES 33 METHODOLOGY 33 ACKNOWLEDGEMENTS 33 OPEN RESEARCH 33 PERMISSIONS 34 ABOUT US 35 HOW TO WORK WITH ALTIMETER 1 www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 EXECUTIVE SUMMARY Technology continues to spread its impact on society and commerce in ways that disrupt how people and businesses interact. The growing adoption of Internet of Things (IoT) consumer electronics — such as smart thermostats and digital assistants — has paved the way for brands to use connected devices in their physical spaces too. The same sophisticated technology that powers “smart home” devices is slowly finding its way into stores, hospitals, and other public spaces, creating “smart places.” To compete with digital-only brands, location brands (i.e., brands that serve customers primarily in a physical space like a retail store or hospital) have invested in websites and mobile apps in ways that mimic their competitors while neglecting their most-prized asset: their real estate. As e-commerce