GDPR_对策略师和营销人员的影响（英文版）.pdfVIP

報告吧 RESEARCH REPORT GDPR Beyond May 25, 2018 Implications for Strategists and Marketers FEBRUARY 14, 2018 BY SUSAN ETLINGER www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 Table of Contents 2 Executive Summary 3 Introduction 5 What is the GDPR? 8 Opportunities for Global Business 12 Recommendations 14 Endnotes 15 Methodology 15 About Us 16 How to Work With Us 1 www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 Executive Summary On May 25, 2018, the European Union’s General Data Protection Regulation (GDPR) will go into effect. It will harmonize existing data protection laws in the European Union (EU), but, as importantly, it will fundamentally strengthen the rights of people in the EU to control their personal data. There is no question that the potential impact of GDPR is massive, and much is still unknown. What is clear is that it will trigger profound changes within organizations of all kinds that collect data from people in the EU, requiring alterations in process, technology, delivery, and design of products and services, communication, and organizational structure, among many other things. But while GDPR represents a significant disruption to business operations in the short term, it also represents a strategic opportunity in the longer term. This report is not a “how to” for GDPR compliance. Rather, it lays out the strategic opportunities that come from more transparent and trustworthy interactions between individuals and organizations: product, service, and business model innovation; customer experience and loyalty; operat