体验商务英语综合教程Unit答案.docVIP

PAGE / NUMPAGES 封 面 作者：ZHANGJIAN 仅供个人学习，勿做商业用途 Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.文档收集自网络，仅用于个人学习 C1 Outdoor advertising is one of the fastest growing _______________ in the market. 文档收集自网络，仅用于个人学习 A markets B sections C segments D sectors文档收集自网络，仅用于个人学习 D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising.文档收集自网络，仅用于个人学习 A worthwhile B worthy C valued D worth文档收集自网络，仅用于个人学习 C3 The soaring costs of TV are ______________ clients to consider alternatives.文档收集自网络，仅用于个人学习 A making B driving C prompting D letting文档收集自网络，仅用于个人学习 A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.文档收集自网络，仅用于个人学习 A exclusively B largely C greatly D inclusively文档收集自网络，仅用于个人学习 C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90.文档收集自网络，仅用于个人学习 A works on B works away C works out D calculates 文档收集自网络，仅用于个人学习 D6 We are facing a ________________ with our market share. What are we going to do about it?文档收集自网络，仅用于个人学习 A promotion B sale C order D crisis文档收集自网络，仅用于个人学习 A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.文档收集自网络，仅用于个人学习 A effective B efficient C effect D efficacious文档收集自网络，仅用于个人学习 C8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to