CMM美容连锁企业培训体系构建及效果评价研究.pdfVIP

Abstract The development process of Chinas cosmetic industry is not long which starts from the mid-1980s to the scale these days. It experiences from exploration to the growth stage. Market size and practitioners show a rising trend. Cosmetic economy becomes the new consumption hot spots. The number of cosmetic chain enterprises is increasing. Cosmetic chain enterprises are the evolution of traditional service industry. Comparing with traditional service industry, cosmetic chain enterprises demands deeper and higher value-added services. So the staff needs higher quality and the building of training system becomes critical. CMM cosmetic chain training system has not been fully constructed. The existing training system has some problems such as valuing skills than management, low starting point, single training form and lacking of effectiveness evaluation. The building of enterprise training system becomes urgent. The full text consists of six parts. The first part clarifies the purpose and significance. The literature review is given concluding the definition of training, enterprise training models, enterprise training system and training effectiveness evaluation. The research content and research methods are cleared. The second part reviews the theoretical basis of the relevant enterprise training system. The definition of training and training system is given. The basis theories include human capital theory, behavior change theory and learning theory. The related theo