欧时力品牌的营销对客户满意度影响及策略分析.docxVIP

欧时力品牌的营销对客户满意度影响及策略分析摘要 屮国已迈入品牌经济时代，产品的高度同质化使得企业不得不在重视创新性 研发的同时也将品牌视作企业的核心竞争力，品牌营销是通过市场营销使客户形 成对企业品牌和产品的认知过程，是企业要想不断获得和保持竞争优势必须构建 高品位的营销理念。在产品同质化H益严重的当下，品牌营销成为了同类型产品 赢得客户满意的重要祛码，本文以“品牌营销”为切入点，对某一品牌的“品牌 营销”与“客户满意度” Z间影响这一课题进行分析，研究品牌营销与客户满意 度之间的关系。 论文的实践意义在于，通过欧时力公司的品牌营销与客户满意度之间关系的研 究，为之提出一系列提高品牌营销水平的策略建议，从而提升其客户满意度以及 自身市场竞争力。同时这样的甜牌营销方式也可以为同类企业所借鉴。 关键词：品牌营销；营销策略；品牌女装；客户满意度 The force when the brand marketing and strategy ana Iys i s for influenee on customer satisfaction China has entered the brand economy era, the height of the product homogeneity makes the enterprises in the value of innovative research and development at the same time al so will brand as the core competitive ness of en terprises, brand marketing is through marketing customers form the cognitive process of corporate brand and product, is the cnterprise to obtain and maintain competitive advantage continuously must build high quality marketing concept. In product homogeneity increasingly serious today, brand marketing has become the important weights of the same kind of products to win customer satisfaction, based on the brand marketing as the breakthrough point, to a certain brand of brand marketing〃 and customer satisfaction7 influence between this subject carries on the analysis and research of the relationship between brand marketing and customer satisfaction. Practical significance 1 ies in the paper, through the force of the compa.ny‘s brand marketing and the study of relationship between customer satisfaction andto suggest a series of improve the level of brand marketing strategy, so as to improve the customer satisfaction and market competitiveness of themselves. At the same time, the brand marketing way can also be referenee for the similar enterprise. Keywords ； bra nd market i ng; the marketing strategy; womens clothing bra nd; customer satisfaction 目录 摘要 ABSTRAC TOC \o 1-5 \h \z \o Current Document 论文准备工作及主要措施 4 \o Current Document 引言 4 \o Current Document 品牌营销、客户满意度概述 4 \o Cu