中力设备制造公司企业发展战略研究.doc

Abstract Abstract Power manufacturing enterprise develops with the development in power industry, so it needs to learn about relevant policy and rule of industrial development, only this can it guarantee the sustainable development of power equipment manufacturing enterprise. ZhongLi company is one private enterprise engaging in manufacturing of power equipment and it has certain advantages in market competition within industry. Through many years development and management, business scope and business scale of company get quick development. This paper will use ZhongLi company as detailed study object to make study on how equipment manufacturing company make corresponding development strategy. This paper firstly illustrates strategic management and its 5 main stages and basic strategy, it also makes summary on strategic management theory of enterprise. Secondly, we make analysis on state of strategic management of ZhongLi company through analysis on internal and external environment of ZhongLi company as well as SWOT analysis method and analysis method of Porters Five Forces. And then it makes analysis on strategy positioning of ZhongLi company proposes corresponding measure and suggestion on its development strategy: integrated development strategy, diversified development strategy, leading competition advantage in cost, development strategy of overall development. Finally, this paper puts forward suggestion on establishment of strategy plan implementation of ZhongLi company and gives implementation strategy for strategy plan of ZhongLi company: strengthen idea in system management, enhance allocation in human resources and personnel quality, make overall innovation in management model. It is hoped that this paper can have beneficial referential effect for power equipment manufacturing industry. Key Words: power equipment manufacturing enterprise, development strategy of enterprise, strategic management III 万方数据 目 录 目 录 HYPERLINK HYPERLINK HYPERLINK HYPERLINK