地方报纸产业经营转型方式研究——以“苏报定制”系列产品为例.docx

地方报纸产业经营转型方式研究——以“苏报定制”系列产品为例 英文摘要 Research of innovating traditional style of CPC Party Papers Page Design Abstract Facing the challenge from new media and the marketization of the all media forms, has trapped in a management dilemma which featured with meager profits. However, local print newspapers, as the most traditional form of local media, ought to be the first to see the new forms of media replacing the old ones. Nowadays, new media develops as mushrooms after the rain, gorging the market share from local print news media. For the latter, pressure comes from not sufficient preparation for the challenges posed from new media and the yet-to-form new style of management, and it thus faces a decreasing turnover and harder and harder living environment. What’s more, from the two previously mentioned issues comes out the prophesy that print media is like a sinking ship and will end in the future. What caused the 10 years and even lasting of fading destiny of print news media? How should the print news media to transform and upgrade under such circumstance? How should the print news media to readjust its structure and management? These are the questions the leaders of local print news media are thinking. Whether to head on as it is now or reform for a better future, most of the local print media chose a strategy as combining the traditional newspaper and digital platforms for a breakthrough. Facing such rigid situation, Suzhou Daily Group has introduced “Suzhou Daily Custom Made” products. Starting with a trial program for auto industry page, then spreading quickly to home decorations and property sectors, “Suzhou Daily Custom Made” soon expanded into all customer goods areas Suzhou Daily worked in. This strategy appeared to be a unique and effective way that facilitated Suzhou Daily Group to stand out among its failing counterparts. “Suzhou Daily Custom Made” is a novel sales channel which serves consumables for homes. The root causes for its success are, first a