酒店网络营销毕业论文定稿.docVIP

河南城建学院本科毕业设计（论文） 摘要 PAGE III PAGE 28 摘要 随着21世纪互联网科技和电子商务的迅猛发展，人们的工作、生活已经离不开网络。具有营运成本低、用户范围广、无时空限制以及能同用户直接交流的网络营销得到了快速发展。网络营销已然成为酒店营销的一个重要工具。网络营销以互联网络为平台，能够以更低的营销成本实现更为有效的营销结果。对于酒店行业来说，在这个信息发展的时代，采取网络营销这种先进的营销模式，通过有效的网络营销途径，从宣传、销售、服务寻找到新的经济增长点，已成为其发展的重要手段。 本文首先了介绍网络营销的基本概念、特点、网络营销发挥的功能以及酒店网络营销的优势，其次对酒店网络营销现状和存在的问题进行了系统地分析，研究目前酒店网络营销中存在的问题，并提出了酒店网络营销的整体策略及具体方法，最后对本文进行总结性陈述，指出网络营销是现代酒店业实现长远发展的必然选择。 关键词：酒店 网络营销 渠道 河南城建学院本科毕业设计（论文） Abstract Abstract As the 21st century Internet technology and the rapid development of e-commerce, peoples work, life has been inseparable from the network. With low operating costs, wide range of users, without constraints of time and can directly communicate with the users network marketing will be developed faster. Internet marketing has become an important tool for marketing of the hotel. Internet marketing to the Internet as a platform to lower marketing costs to achieve more effective marketing For the hotel industry, the development in this information age, to take this advanced marketing network marketing model, through effective online marketing channels, from the publicity, sales, service and find a new economic growth point, do not become its development Second choice. By analyzing the hotels Internet marketing environment, network status and problems of marketing research hotel internet marketing strategy and its implementation and methods of selection, and the research summary statement. This article discusses the necessity of the hotel Internet marketing, analysis of the characteristics of network marketing, and implementation aspects of the form, provide some references to the peer. Keywords : Hotels；online marketing,；channel 河南城建学院本科毕业设计（论文） 目录 目录 TOC \o 1-3 \h \z \u 16576 摘要 I 19019 Abstract II 5589 目录 III 14247 一 绪论 1 19985 （一）研究背景 1 15271 （二）研究问题的提出 1 13079 （三）研究方法和思路 2 21537 二 网络