新加坡国际航空运营知识.PPTVIP

MKT: SIA CASE STUDY Make Singapore Airlines a stronger global player - Alliances SIA teamed up with Lufthansa, SAS, Air New Zealand, Ansett of Australia, South African Airways and Air Canada to offer : a greatly expanded network wider frequent flyer program benefits seamless travel access to lounges in more destinations joint products , such as the trilateral Escapade ticket with Ansett and Air New Zealand ./al_frame.html MKT: SIA CASE STUDY Diversify the investments to lower the risks Investment in chosen Airlines to bolster company alliances strategy and transform the corporation into