海尔集团资本运营.docxVIP

批注 批注[Fl]:中英文摘要、目录 下而：任何页码都不加，罗 马数字也不加！（你若不会 写，就问问老师带的其他同 学）否则,需要重新打印! 以兼并、收购、参股、控股、重组、无形资产资本运作等为内容的企业资本运营，近 年来在我国如火如荼，因为它是我国目前经济体制下盘活国有资产存量、调整产业结构、 实现经济增长方式根本性转变的现实有效途径，因而将对我国经济生活产生深刻影响，并 且成为我国今后相当长一段时期内人们关注的热点、焦点问题。本文以海尔集团资本运营 为例，探讨其成功的原因，首先阐述了海尔集团的快速发展和市场地位；接着是海尔集团 从建立之初到现在的资本运营状况，然后是海尔实施的资本运营和其主要的资本运营模 式，最后写海尔成功的资本运营模式带给我们的启示。 【关键词】：海尔集团，资本运营，运营模式，思考与启示 Abstract To mergers, acquisitions, equity participation，holding, restructuring, capital operation and other intangible assets for the content of the venture capital operation is in full swing in recent years in China. In the way of practical and effective, it revitalizes the state-owned assets, adjusts the industrial structure and realizes fundamental change of the economic growth under Chinas cuncnt economic system and it will also have a profound impact on our economic life, and become, for a long period of time, the focus of attention of domestic citizens. In this paper, Haier Group Capital Management, for example, explore the reasons for its success? First elaborated the Haier Groups rapid development and market position; then the Haier Group from the beginning of the establishment to the present operational status of the capital, then the implementation of the capital Haier major capital operations and their operating mode, the last write operation mode of the capital Haier Inspiration. [Key words] : Haier group , Capital operation , Operating mode, Think and cnlight TOC \o 1-5 \h \z \o Current Document 1选题的目的及意义 1 \o Current Document 2文献综述 1 \o Current Document 3海尔集团的简介 2 \o Current Document 1海尔奇迹 2 \o Current Document 3.2市场地位 3 \o Current Document 4海尔集团资本运营状况 3 \o Current Document 4.1资本运营的定义 4 \o Current Document 4.2资木运营的三阶段 4 2. 1资本运营的第一个阶段（1988-1990年） 4 4.2.2资本运营的第二个阶段（1991-1994年） 5 4. 2.3资木运营的第三阶段（1995年至今） 5 \o Current Document 5海尔实施资本运营 6 \o Current Document 5.1海尔获屮行全球授信额度 6 \o Current Document 5.2海尔一只脚踏进国际资本市场 6 \o Current Document 5.3资本运营里程上的新模式 7 \o Current Document 5.4跨国